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AI Visibility Lab

Practical guides on GEO, AEO, and structured data — how AI agents discover and describe a business.

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Funnel chart showing how search traffic drops: 8.5B daily queries → 48% have AI Overviews → 83% end without a click

What is GEO and why your content strategy needs to account for it

In 2026, nearly two thirds of all Google searches end without a click on any result. On queries where Google's AI Overviews appear, that figure reaches 83%.

Diagram "Two kinds of AI search" showing the difference between Path A (parsed by Google/Bing where JSON-LD is a separate signal) and Path B (flattened text for RAG assistants where text is truncated at ~20,000 characters, potentially cutting off markup).

AI Search & Discovery

7 minutes

Two kinds of AI search: one parses your markup, one may never read it

A new study found embedded JSON-LD barely moves AI answer accuracy. Presenting the same facts as visible text moved it by 30%. Here's why — and what to do about it.

Amazon vs Perplexity — Ninth Circuit · June 2026

Market Trends

7 minutes

When marketplaces become the enemy: how AI agents are changing commerce

Amazon sued Perplexity for letting its AI agent shop on users' behalf. On August 4, the Ninth Circuit vacated the injunction — anti-hacking law is the wrong tool against agents.

Timeline showing how search has changed: SEO era (2010–2022), AI search arrives (2023), zero-click grows (2024), two channels matter (2025+)

SEO & Structured Data

6 minutes

SEO is not dead. But it's not enough anymore.

SEO isn't dead — but 68% of searches now end without a click. Why ranking well no longer means being visible, and what to extend, not abandon.

Flow diagram: Your Business → Aiprobase generates JSON-LD, Markdown, llms.txt, HTML → AI Agents (ChatGPT, Perplexity, Claude, Gemini, Grok)

AI Search & Discovery

4 minutes

What is Aiprobase: structured business profiles for AI agents

AI agents read your website fine — then guess what your business is. Aiprobase publishes structured profiles so agents match you on facts, not inference.

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Latest posts

What's changing in AI search — and what to do about it.

AI Search & Discovery

7 minutes

Two kinds of AI search: one parses your markup, one may never read it

AI search splits in two: engines that parse your schema markup, and assistants that read pages as text. What that means for structured data on your site.

Market Trends

7 minutes

When marketplaces become the enemy: how AI agents are changing commerce

Amazon sued Perplexity. On August 4, the Ninth Circuit ruled the user — not the AI agent — accesses the platform. What it changes for every business.

SEO & Structured Data

6 minutes

SEO is not dead. But it's not enough anymore.

SEO still works. But AI search has a different output: an answer, not a list of links. Here's where SEO and GEO overlap, and where they diverge.

GEO & AEO

6 minutes

What is GEO and why your content strategy needs to account for it

GEO — Generative Engine Optimization — gets your content into AI answers. Nearly two thirds of searches now end without a click. Here's what research found

AI Search & Discovery

4 minutes

What is Aiprobase: structured business profiles for AI agents

Aiprobase publishes your business as a structured profile AI agents can rely on, so they describe you from facts you set, not guesses. Here's how it works.

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