Igor Kucheruk

Igor is the founder of Aiprobase — the structured data layer between businesses and AI agents. He started the company in 2026 after running into the same problem from both sides: businesses invest heavily in websites built for humans, while AI agents — increasingly the first point of discovery — can't reliably read any of it.

Igor brings over 20 years of entrepreneurial experience across multiple industries. For the past five years he has worked in web development, and for the last four he has been researching shifts in user behaviour and search traffic — first through the lens of SEO, and more recently Generative Engine Optimization. He is a certified Webflow developer.

On this blog he writes about Generative Engine Optimization, SEO, AI Overviews, Schema.org and structured data, and what actually changes when AI agents become a discovery channel. Based in the UK.