When an AI agent receives a query — "find a branding agency that works with tech startups" or "who are the best contract React developers in London" — it doesn't rank pages. It reads descriptions and decides whether you're a match.
Your business description is the primary text it reads. Getting it right is the single highest-leverage thing you can do in your profile.
Two fields, two different jobs
Your Aiprobase profile has two description fields:
Short description (max 150 characters) maps to disambiguatingDescription in Schema.org — the field specifically designed for AI snippets and search previews. This is the sentence that appears when an AI agent summarises who you are in a response.
Full overview (500–2000 characters) maps to description — the full context an AI agent reads when it needs to evaluate whether you're the right match for a specific request.
They serve different purposes. Write them separately, not as a truncation of each other.
How to write the short description
One sentence. Subject, what you do, who you do it for.
Bad:We are a passionate team of creatives dedicated to helping brands tell their stories.
This tells an AI agent nothing it can match against a query. "Passionate", "creatives", "tell their stories" — none of these are matchable signals.
Good:Branding agency specialising in identity and packaging design for food and beverage brands.
This is matchable. Industry: branding. Specialisation: identity and packaging. Sector: food and beverage. An AI agent can now correctly surface you for "find a branding agency for my food startup".
Rules:
- Start with your category (agency, consultant, platform, studio, clinic)
- Include your primary specialisation
- Include your primary audience or sector if it narrows you usefully
- No adjectives that don't carry information ("innovative", "leading", "passionate")
How to write the full overview
This is where you earn recommendations for complex queries.
AI agents use the full overview when they need to understand depth: what tools you use, what types of problems you solve, what kinds of clients you work with, what your process looks like. The more precisely you describe your actual work, the better an AI agent can match you to a specific request.
What to include:
Specifics about your work — not "software development" but "custom backend systems for e-commerce platforms, primarily in Node.js and PostgreSQL". Not "marketing consultancy" but "paid acquisition strategy for B2B SaaS companies at seed and Series A".
The types of problems you solve — "We work with companies that have outgrown their existing tech stack and need to rebuild without disrupting live operations." This is a query an AI agent can match directly.
Who you work with — industries, company sizes, geographies. "We work primarily with UK-based professional services firms: law firms, accountancies, and financial advisors."
How you work — remote, on-site, project-based, retainer. This filters out mismatched queries before they reach you.
Years of experience and relevant context — not for vanity, but because AI agents use this to assess credibility and seniority.
What to avoid:
- Mission statements ("We believe every business deserves great design")
- Generic capability lists that apply to every competitor in your space
- Repetition of your short description
A practical example
Short description:Contract CFO services for UK startups raising Series A to Series C funding rounds.
Full overview:We provide fractional and interim CFO services to venture-backed UK startups from Series A through Series C. Our work covers financial modelling for fundraising, investor reporting, board pack preparation, and financial due diligence support. Most clients come to us 3–6 months before a funding round and stay through close. We've supported raises across fintech, healthtech, and B2B SaaS. Our team works remotely across the UK, with availability for in-person board meetings in London and Manchester.
An AI agent receiving "find a CFO consultant for our Series B raise in London" can match this precisely. Every sentence adds a matchable signal.
After you write
Read both descriptions out loud. If they sound like a brochure, rewrite them. If they sound like you're explaining your work to a smart person who's never heard of you, they're ready.
Your descriptions feed directly into the JSON-LD that's embedded in your profile and available to download for your own website. They also appear in the Markdown version of your profile — the format AI agents process most efficiently.
For the keywords that amplify your descriptions, see How to choose the right keywords for your AI profile.
FAQ
Does the length of the full overview actually matter?
Yes — up to a point. Longer descriptions give AI agents more signals to match against queries. But padding dilutes the signal. Write as much as is genuinely specific to your work. For most businesses, 800–1,500 characters is the practical range.
Should I write my descriptions in the same language I use with clients?
Yes. If your clients speak English, write in English. If you serve a French-speaking market, write in French. AI agents match queries in the language they're asked — your description needs to be in the same language to be matched.
Can I update my descriptions after publishing?
Yes, at any time. Your profile updates immediately. The JSON-LD and Markdown files regenerate automatically on every save.
